Beluga illuminates on-trade with Noble Night
Noblewood Group has unveiled a limited edition bottle of Beluga Noble vodka, aimed at on-trade and nightlife venues.
The release aims to expand the brand’s presence in the on-trade channel, targeting high-energy environments such as clubs, lounges, bars, and outdoor summer settings like rooftop terraces, where visibility and presentation are crucial to shaping the consumer experience.
Beluga’s illuminated edition is designed for bottle service and is said to offer visual impact in low-light conditions.
Inside the limited edition bottle is Beluga Noble vodka, made with winter wheat and Montenegrin spring water. The spirit has been column distilled six times and rested for 30 days before bottling.
The new illuminated SKU is available in 700ml, 1 litre, and 1.75 litre formats, packed in cases of six bottles.
It is available for listing in premium on-trade accounts and selected nightlife destinations from July 2026.
In addition to Noble, Beluga’s portfolio includes Celebration, Transatlantic, Allure, Gold Line, Beluga Epicure by Lalique, and Beluga des Connoisseurs by Bernardaud.
In May this year, Noblewood Group partnered with the Principality of Monaco to release a limited edition Beluga Noble Summer Monaco.
Earlier this month, the Montenegro-based company’s Oyster Gin shared light on its expansion throughout Europe, the US, and travel retail.
Related news
Stoli vodka pops up at Dubai Duty Free
