The world’s biggest-selling speciality spirits

13th July, 2021 by Kate Malczewski

Speciality spirits such as vermouths and apéritifs continue to turn drinkers’ heads – but how did these brands fare amid the challenges of 2020? We explore the performances of the category’s top sellers.

Only one speciality spirits brand managed to deliver consistent sales in 2020

In 2020, interest in at-home cocktail making surged. Amateur mixologists built their booze collections and sought out unique ingredients.

Meanwhile, the demand for low-ABV drinks continued to rise as a result of the health and wellbeing trend, and the thirst for vermouth- and apéritif-based serves – particularly Spritzes – reached a high point.

But even though these developments promised good things for speciality spirits last year, the Covid-19 pandemic stunted any potential growth.

In our 2021 Brand Champions report, we analysed the performances of the world’s top-selling speciality spirits to determine just how hard the category was hit.

We found that none of the brands in our million-case ranking managed to increase their volumes last year, and all but one saw a decline in sales.

Click through the following pages to discover the seven best-selling speciality spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2021.

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