Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Bathtub taps into flavour

English producer Bathtub Gin took to social media to ask its fan base to help choose the brand’s next flavour.

The gin brand launched a competition on Instagram in May, calling on consumers to enter and submit their flavour ideas through social media.

Launched in 2011, this is the first time the company has explored flavoured gin, which is intended to be community-inspired. Bathtub Gin, with brand owner Atom Group’s innovation arm Atom Labs, will shortlist four flavours, which will then be put to a public vote.

Bathtub Gin brand manager Hannah Burden-Teh said: “We’re very excited to discover the flavours that Bathtub Gin drinkers want. I know we’ll receive some truly innovative suggestions.”

Four entries will be shortlisted for a public vote in June.

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