Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Ms Banks spices things up

Rapper Ms Banks has partnered with rum brand Havana Club on a new campaign to showcase the brand’s Cuban Spiced spirit drink. The Raise One campaign aims to celebrate people spreading positivity across creative industries through a video series.

Ms Banks said: “I have had the best time working with the Havana Club team on spotlighting three companies which I am passionate about. I just hope everyone enjoys the episodes (and Cuban Spiced) as much as I do.”

The first episode of the series was aired on music and culture platform GRM Daily, as well as on the Havana Club UK Instagram page (@havanaclubuk). Havana Club Cuban Spiced is the first spiced expression from the Pernod Ricard-owned brand.

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