Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Aurora tunes in to symphony

Aurora Spirit Distillery sponsors symphony

The world’s northernmost distillery, Aurora Spirit Distillery, has inspired a symphony. The Norwegian producer has sponsored the development of a symphony based on its Norse heritage. Aurora Spirit is the maker of Bivrost whisky, named after the Viking word for the aurora borealis.

The Vikings believed the natural light display was a bridge to the heavens. Inspired by this legend, composer Alexander Aarøen Pedersen created a symphony that tells the story of a Viking travelling across the Bivrost bridge, encountering the gods of Norse mythology along the way.

The composition, partially funded by Aurora Spirit, was recorded with the Arctic Philharmonic Orchestra in Tromsø, Norway, in spring 2019.

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