Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Jonas shines for Tanqueray

American singer Joe Jonas teamed up with Diageo to introduce Tanqueray Sevilla Orange gin to US drinkers through a new digital series.

The Diageo-owned brand is marking the US-wide launch of the orange-flavoured gin, with Jonas adopting the role of a weatherman on screen.

The series campaign, called Sunshine in a Glass, has Jonas forecasting exactly that across the US, and transporting viewers to summer-themed events.

The singer, one-third of the Jonas Brothers band, said: “What an incredible opportunity to be working with an iconic gin brand like Tanqueray to create a unique, vibrant series.”

The video is available to watch on Jonas’ and Tanqueray’s Instagram and YouTube channels.

The 41.3% ABV gin is priced at RRP US$23.99 per 750ml bottle in the US.

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