Top 10 spirits marketing moves in May 2021

2nd June, 2021 by Alice Brooker

Lagavulin partners with Offerman

Parks and Recreation star Nick Offerman and Diageo-owned Lagavulin marked the launch of their second collaborative single malt whisky with a new video.

The second bottling from the partnership is an 11-year-old Scotch finished for four months in Guinness casks.

To celebrate its launch, the fifth instalment in the Lavagulin: My Tales of Whisky video series was unveiled. The video sees Offerman seeking his father’s approval with the ‘most ambitious Father’s Day gift to date’ – a bottle of his latest release.

Lagavulin Offerman Edition: Guinness Cask Finish is available in the US, priced at RRP US$79.99.

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