Top 10

Record breakers: the top 150

21 June 2021 By admin

Top 150 spirits brands by volume (Figures: million 9l‐case sales)

RANK	BRAND	OWNER	CATEGORY	2016	2017	2018	2019	2020	%+/-
1	Jinro	Hite‐Jinro	Local – Soju	74.3	76.8	78.0	86.3	95.3	10.4%
2	White Claw Hard Seltzer	Mark Anthony Brands	RTD	0.3	1.7	5.9	24.4	58.5	139.7%
3	McDowell’s No.1 Whisky	United Spirits	Whisky – Indian	26.6	26.4	29.0	30.7	25.7	-16.4%
4	‐196°C Strong Zero	Suntory Spirits	RTD	20.8	23.6	25.5	27.3	24.8	-9.4%
5	Tanduay	Tanduay Distillers	Rum	16.6	19.5	20.1	20.5	23.9	16.6%
6	Smirnoff	Diageo	Vodka	25.7	26.0	26.0	25.6	23.0	-10.1%
7	Imperial Blue	Pernod Ricard	Whisky – Indian	18.0	19.0	22.7	26.3	21.3	-19.1%
8	Officer’s Choice Whisky	Allied Blenders & Distillers	Whisky – Indian	32.9	32.0	34.0	30.6	20.8	-32.0%
9	Chum Churum	Lotte Liquor	Local – Soju	26.1	27.6	28.6	25.5	19.9	-22.0%
10	Royal Stag	Pernod Ricard	Whisky – Indian	18.0	18.7	21.6	22.0	18.5	-15.8%
11	Bacardí	Bacardi	Rum	17.2	16.8	17.1	17.8	17.7	-0.4%
12	Johnnie Walker	Diageo	Whisky – Scotch	17.4	18.3	18.9	18.4	14.1	-23.3%
13	Fenjiu	Fenjiu	Local – Baijiu	4.6	5.8	8.1	14.0	13.5	-3.1%
14	Jack Daniel’s	Brown‐Forman	Whiskey – American	12.5	13.0	13.3	13.4	12.3	-8.1%
15	Captain Morgan	Diageo	Rum	10.7	11.7	11.7	11.9	11.9	-0.1%
16	Pitú	Pitú	Local – Cachaça	10.9	10.7	10.7	10.6	11.8	10.7%
17	Jim Beam	Beam Suntory	Whiskey – American	8.0	8.9	9.7	10.4	10.7	3.3%
18	Khortytsa	Global Spirits	Vodka	7.5	8.1	8.9	9.8	10.4	6.0%
19	8PM	Radico Khaitan	Whisky – Indian	5.7	7.0	8.2	8.5	10.0	17.6%
20	Żubrówka	Roust	Vodka	7.1	7.9	8.6	9.7	10.0	3.1%
21	Hayward’s Fine	United Spirits	Whisky – Indian	7.9	8.5	9.4	9.6	9.7	1.0%
22	Absolut	Pernod Ricard	Vodka	11.0	11.3	11.3	11.2	9.6	-14.1%
23	Martini	Bacardi	Speciality – Vermouth	8.9	8.7	8.6	8.8	8.5	-3.6%
24	McDowell’s No.1 Rum	United Spirits	Rum	15.7	12.3	11.2	10.8	8.1	-24.7%
25	Crown Royal	Diageo	Whisky – Canadian	6.8	7.0	7.3	7.9	8.1	3.2%
26	New Mix	Brown‐Forman	RTD	6.1	6.4	6.9	6.5	8.0	24.3%
27	Hennessy	LVMH	Cognac	7.0	7.6	7.8	8.0	7.8	-2.1%
28	Jameson	Pernod Ricard	Whiskey – Irish	6.2	6.9	7.5	8.1	7.7	-5.0%
29	Jose Cuervo	Becle	Tequila	N/A	6.7	6.7	7.3	7.3	0.4%
30	Baileys	Diageo	Liqueurs	6.5	6.9	7.1	7.4	7.1	-4.6%
31	Iichiko	Sanwa Shurui	Local – Shōchū	7.8	7.5	7.2	7.0	7.1	1.1%
32	Morosha	Global Spirits	Vodka	3.5	3.8	3.6	6.2	7.0	13.5%
33	Ballantine’s	Pernod Ricard	Whisky – Scotch	6.7	6.9	7.4	7.7	7.0	-9.6%
34	Jägermeister	Mast‐Jägermeister	Speciality – Bitters	7.1	7.2	7.5	8.5	7.0	-18.2%
35	Gordon’s	Diageo	Gin	4.5	5.1	6.5	6.7	6.7	0.0%
36	Blenders Pride	Pernod Ricard	Whisky – Indian	6.2	6.4	7.3	7.7	6.6	-14.0%
37	Jack Daniel’s & Cola	Brown‐Forman	RTD	5.3	5.1	5.4	5.4	5.8	7.0%
38	Aperol	Campari Group	Speciality – Bitters	3.4	4.0	4.9	5.8	5.4	-7.2%
39	Bagpiper	United Spirits	Whisky – Indian	7.2	5.8	5.6	6.1	5.3	-12.5%
40	Suntory Kakubin (incl. Highball)	Suntory Spirits	Whisky – Japanese	4.4	4.7	5.0	5.2	5.1	-2.3%
41	Nemiroff	Nemiroff	Vodka	3.3	4.4	4.7	4.3	5.1	18.3%
42	Svedka	Constellation Brands	Vodka	4.3	4.5	4.4	4.5	4.7	4.6%
43	Old Tavern	United Spirits	Whisky – Indian	9.9	7.1	6.2	5.3	4.5	-15.2%
44	Fernet‐Branca	Fratelli Branca	Speciality – Bitters	5.1	5.3	4.8	4.6	4.5	-1.7%
45	Malibu	Pernod Ricard	Liqueurs	3.6	3.7	3.7	3.9	4.4	14.3%
46	Royal Challenge	United Spirits	Whisky – Indian	4.7	4.5	5.6	5.5	4.3	-22.2%
47	Soplica	Roust	Vodka	3.1	3.5	3.9	4.2	4.3	1.9%
48	Bombay Sapphire	Bacardi	Gin	3.8	4.0	4.3	4.7	4.3	-8.0%
49	Ypióca	Diageo	Local – Cachaça	4.8	5.1	4.7	4.5	4.2	-7.1%
50	Havana Club	Pernod Ricard	Rum	4.2	4.5	4.6	4.6	4.1	-10.0%
51	Pyat Ozer	Alcohol Siberia Group	Vodka	4.2	4.3	4.3	4.3	4.1	-4.7%
52	Tanqueray	Diageo	Gin	3.1	3.5	4.0	4.5	4.1	-9.7%
53	Ricard	Pernod Ricard	Speciality – Anis	4.6	4.6	4.7	4.3	4.1	-4.9%
54	Old Admiral Brandy	Radico Khaitan	Brandy	3.5	3.1	3.0	3.8	4.0	5.3%
55	Belenkaya	Beluga Group	Vodka	3.7	3.4	3.0	3.5	3.9	10.8%
56	Russian Standard	Roust	Vodka	3.3	3.4	3.5	3.6	3.7	2.8%
57	Kanoka	Asahi Breweries	Local – Shōchū	3.4	3.3	3.4	3.4	3.6	5.9%
58	Grant’s	William Grant & Sons	Whisky – Scotch	4.5	4.5	4.6	4.2	3.6	-14.1%
59	De Kuyper	Beam Suntory/De Kuyper	Liqueurs	3.6	3.5	3.5	3.5	3.3	-4.7%
60	Black Nikka	Asahi Breweries	Whisky – Japanese	2.7	3.0	3.2	3.4	3.3	-2.9%
61	William Lawson’s	Bacardi	Whisky – Scotch	3.0	3.1	3.3	3.3	3.3	-0.6%
62	Skyy	Campari Group	Vodka	3.9	3.8	3.7	3.6	3.2	-9.9%
63	Chivas Regal	Pernod Ricard	Whisky – Scotch	4.3	4.2	4.5	4.4	3.2	-28.5%
64	Director’s Special Whisky	United Spirits	Whisky – Indian	5.0	4.1	4.2	4.2	3.1	-25.1%
65	Campari	Campari Group	Bitters	3.3	3.4	3.3	3.4	3.1	-8.8%
66	Patrón	Bacardi	Tequila	2.5	2.6	2.5	2.8	3.1	10.8%
67	Evan Williams	Heaven Hill Brands	Whiskey – American	2.3	2.4	2.6	2.8	3.0	7.7%
68	Magic Moments	Radico Khaitan	Vodka	3.6	3.7	4.0	4.2	3.0	-28.6%
69	Arkhangelskaya	Beluga Group	Vodka	0.1	0.3	0.8	1.6	3.0	80.7%
70	Grey Goose	Bacardi	Vodka	4.0	3.5	3.6	3.6	2.9	-17.9%
71	Black & White	Diageo	Whisky – Scotch	1.8	2.4	2.7	2.8	2.9	2.1%
72	Torys (including Highball)	Suntory Spirits	Whisky – Japanese	1.7	2.0	2.3	2.6	2.9	10.9%
73	Zoladkowa De Luxe	Stock Spirits Group	Vodka	3.5	2.6	2.5	2.7	2.8	3.4%
74	Sterling Reserve Premium Whiskies	Allied Blenders & Distillers	Whisky – Indian	N/A	N/A	1.2	2.8	2.8	0.0%
75	Talka	Roust	Vodka	1.6	1.8	2.3	2.5	2.8	12.0%
76	William Peel	Marie Brizard Wine & Spirits	Whisky – Scotch	3.0	3.1	3.0	2.8	2.8	-1.4%
77	Ketel One	Diageo	Vodka	2.4	2.4	2.8	2.8	2.7	-1.4%
78	Dreher	Campari Group	Brandy	3.3	3.4	3.1	2.8	2.7	-1.8%
79	Jack Daniel’s Country Cocktail	Brown‐Forman	RTD	1.0	1.1	1.2	1.4	2.7	92.1%
80	Beefeater	Pernod Ricard	Gin	2.8	2.8	3.1	3.4	2.7	-20.9%
81	Label 5	La Martiniquaise‐Bardinet	Whisky – Scotch	2.6	2.6	2.6	2.7	2.6	-0.8%
82	Dewar’s	Bacardi	Whisky – Scotch	2.8	2.6	2.8	3.0	2.6	-12.4%
83	Green Mark	Roust	Vodka	2.2	2.2	2.5	2.5	2.6	1.6%
84	Pinnacle	Beam Suntory	Vodka	2.6	2.5	2.5	2.5	2.5	2.7%
85	Burnett’s	Heaven Hill Brands	Vodka	2.9	2.9	2.8	2.8	2.5	-10.0%
86	Seagram’s	Pernod Ricard	Gin	2.6	2.6	2.6	2.6	2.5	-6.1%
87	Maker’s Mark	Beam Suntory	Whiskey – American	1.7	1.9	2.2	2.4	2.4	-0.3%
88	Finlandia	Brown‐Forman	Vodka	3.0	3.0	3.0	2.9	2.4	-19.0%
89	J&B	Diageo	Whisky – Scotch	3.5	3.4	3.2	3.0	2.3	-23.3%
90	Rémy Martin	Rémy Cointreau	Cognac	2.0	2.1	2.3	2.2	2.3	2.7%
91	Żytniówka	Roust	Vodka	1.8	1.9	2.1	2.1	2.2	1.9%
92	Stolichnaya	SPI Group	Vodka	2.8	2.9	2.7	2.6	2.1	-18.2%
93	White & Blue	Alcobrew	Whisky – Indian	1.4	1.6	2.1	2.4	2.1	-10.7%
94	Yeni	Diageo	Local – Raki	3.4	3.4	3.0	2.5	2.1	-14.7%
95	White Horse	Diageo	Whisky – Scotch	1.3	1.5	1.6	1.8	2.1	18.9%
96	Barceló	Ron Barceló	Rum	2.1	2.2	2.2	2.1	2.1	1.0%
97	Bell’s	Diageo	Whisky – Scotch	2.2	2.2	2.2	1.9	2.1	10.8%
98	Jack Daniel’s Tennessee Honey	Brown‐Forman	Whiskey – American	1.5	1.7	1.8	1.9	2.0	6.3%
99	Canadian Club	Beam Suntory	Whisky – Canadian	2.0	2.0	2.0	2.0	2.0	-1.2%
100	Martell	Pernod Ricard	Cognac	2.1	2.3	2.6	2.6	1.9	-16.6%
101	Seagram’s 7 Crown	Diageo	Whiskey – American	2.9	2.9	2.7	1.9	1.9	-1.6%
102	Lubelska	Stock Spirits Group	Liqueurs	1.3	1.5	1.5	1.9	1.9	-2.5%
103	Signature	United Spirits	Whisky – Indian	1.8	2.0	2.3	2.3	1.9	-18.1%
104	Gorbatschow	Henkell	Vodka	1.4	1.4	1.6	1.7	1.8	5.2%
105	Don Julio	Diageo	Tequila	1.0	1.3	1.5	1.7	1.8	4.0%
106	Black Velvet	Heaven Hill Brands	Whisky – Canadian	2.2	2.2	1.9	1.9	1.8	-3.5%
107	Passport	Pernod Ricard	Whisky – Scotch	1.7	1.7	1.7	1.7	1.8	2.9%
108	Bulleit	Diageo	Whiskey – American	1.3	1.5	1.6	1.7	1.8	5.3%
109	Żołądkowa Gorzka	Stock Spirits Group	Liqueurs	1.5	1.4	1.3	1.5	1.8	19.3%
110	Sir Edward’s	La Martiniquaise‐Bardinet	Whisky – Scotch	1.5	1.6	1.6	1.8	1.8	0.0%
111	Tsar	Beluga Group	Vodka	2.4	2.2	1.9	1.8	1.7	-4.4%
112	Cîroc	Diageo	Vodka	2.4	2.0	2.1	1.8	1.7	-7.6%
113	Wild Turkey (includes American Honey)	Campari Group	Whiskey – American	1.5	1.5	1.6	1.6	1.7	4.3%
114	Kahlúa	Pernod Ricard	Liqueurs	1.5	1.6	1.6	1.6	1.6	3.2%
115	Poliakov	La Martiniquaise‐Bardinet	Vodka	1.5	1.5	1.5	1.5	1.6	2.6%
116	Mistral	Compañia Pisquera de Chile	Local – Pisco	1.2	1.3	1.4	1.4	1.6	10.9%
117	Hornitos	Beam Suntory	Tequila	1.0	1.1	1.3	1.3	1.6	16.4%
118	Old Port Rum	Amrut Distillers	Rum	1.7	1.3	1.3	1.8	1.6	-13.4%
119	Prestige	Stock Spirits Group	Vodka	0.9	1.4	1.4	1.7	1.5	-10.4%
120	Wyborowa	Pernod Ricard	Vodka	1.7	1.6	1.7	1.8	1.5	-14.0%
121	Pervak	Global Spirits	Vodka	1.0	1.0	1.2	1.4	1.5	8.6%
122	Deep Eddy Vodka	Heaven Hill Brands	Vodka	1.0	1.2	1.3	1.4	1.5	7.1%
123	Buchanan’s	Diageo	Whisky – Scotch	1.7	1.7	1.7	1.8	1.5	-20.8%
124	Teacher’s Highland Cream	Beam Suntory	Whisky – Scotch	1.0	1.1	1.1	1.4	1.4	-0.1%
125	Courvoisier	Beam Suntory	Cognac	1.3	1.3	1.4	1.3	1.4	4.3%
126	Tsarskaya/Imperial Collection Gold	Ladoga	Vodka	1.0	1.2	1.3	1.5	1.4	-8.4%
127	Bulbash	Bulbash	Vodka	1.5	1.7	1.7	1.3	1.4	1.1%
128	100 Pipers	Pernod Ricard	Whisky – Scotch	1.4	1.4	1.5	1.6	1.3	-14.1%
129	Shustoff	Global Spirits	Brandy	0.5	0.6	0.8	1.2	1.3	8.4%
130	Choya	Choya Umeshu	Liqueurs	1.2	1.2	1.3	1.2	1.3	7.3%
131	El Jimador	Brown‐Forman	Tequila	1.2	1.2	1.4	1.4	1.3	-10.6%
132	Clan Campbell	Pernod Ricard	Whisky – Scotch	1.6	1.6	1.5	1.4	1.3	-11.2%
133	Glenfiddich	William Grant & Sons	Whisky – Scotch	1.2	1.3	1.4	1.5	1.2	-20.2%
134	Božkov	Stock Spirits Group	Rum	1.1	1.1	1.3	1.6	1.2	-26.2%
135	Campari Soda	Campari Group	RTD	1.6	1.5	1.5	1.5	1.2	-17.2%
136	Tullamore Dew	William Grant & Sons	Whiskey – Irish	1.0	1.2	1.3	1.4	1.2	-17.2%
137	The Glenlivet	Pernod Ricard	Whisky – Scotch	1.0	1.1	1.2	1.3	1.2	-17.7%
138	Vat 69	Diageo	Whisky – Scotch	1.2	1.3	1.3	1.3	1.1	-12.3%
139	Casamigos	Diageo	Tequila	N/A	0.1	0.4	0.6	1.1	82.3%
140	McDowell’s No.1 Brandy	United Spirits	Brandy	3.6	1.7	1.4	1.3	1.1	-9.6%
141	Sauza	Beam Suntory	Tequila	2.1	2.2	2.1	1.7	1.1	-34.2%
142	Old Kenigsberg	Alliance 1892 Brandy Factory	Brandy	1.3	1.3	1.3	1.3	1.1	-13.8%
143	Kedrovitsa	Alcohol Siberia Group	Vodka	0.1	0.5	0.7	1.0	1.1	11.6%
144	Christian Brothers	Heaven Hill Brands	Brandy	1.1	1.1	1.1	1.1	1.1	0.5%
145	Ramazzotti	Pernod Ricard	Speciality – Bitters	1.2	1.2	1.0	1.1	1.1	0.0%
146	Sobieski	Marie Brizard Wine & Spirits	Vodka	1.9	1.8	1.4	1.2	1.1	-8.3%
147	Topaz	Roust	Vodka	N/A	N/A	0.9	1.2	1.1	-8.3%
148	Urozhay	Roust	Vodka	0.2	0.8	0.9	1.2	1.1	-8.3%
149	Eristoff	Bacardi	Vodka	1.7	1.6	1.6	1.6	1.1	-31.4%
150	Chrome Vodka	Diageo	Vodka	N/A	0.6	0.7	1.2	1.1	-9.2%