Brand Champion

The top 150

20 June 2022 By admin

Top 150 spirits brands by volume (figures: million 9l‐case sales)

*This table omits Russian brands

Rank	Brand	Owner	Category	2017	2018	2019	2020	2021	%+/-
1	Jinro	Hite‐Jinro	Local – Soju	76.8	78.0	86.3	95.3	94.5	-0.8%
2	White Claw	Mark Anthony Brands	RTD	1.7	5.9	24.4	58.5	65.0	11.1%
3	McDowell’s No.1 Whisky	United Spirits	Whisky – Indian	26.4	29.0	30.7	25.7	30.1	17.2%
4	Smirnoff	Diageo	Vodka	26.0	26.0	25.6	23.0	26.5	15.2%
5	Imperial Blue	Pernod Ricard	Whisky – Indian	19.0	22.7	26.3	21.3	24.1	13.4%
6	Tanduay	Tanduay Distillers	Rum	19.5	20.1	20.5	23.9	23.7	-0.8%
7	Officer’s Choice	Allied Blenders & Distillers	Whisky – Indian	32.0	34.0	30.6	20.8	23.2	11.5%
8	‐196˚C Strong Zero	Suntory Spirits	RTD	23.6	25.5	27.3	24.8	23.0	-7.2%
9	Royal Stag	Pernod Ricard	Whisky – Indian	18.7	21.6	22.0	18.5	22.4	20.8%
10	Bacardí	Bacardí	Rum	16.8	17.1	17.8	19.2	22.0	14.5%
11	Johnnie Walker	Diageo	Whisky – Scotch	18.3	18.9	18.4	14.1	19.1	35.4%
12	Chum Churum	Lotte Liquor	Soju	27.6	28.6	25.5	19.9	19.0	-4.4%
13	Jim Beam	Beam Suntory	Whiskey – American	14.3	15.2	15.8	16.4	17.0	3.3%
14	Jack Daniel’s	Brown‐Forman	Whiskey – American	13.0	13.3	13.4	12.3	13.5	10.0%
15	Suntory Kakubin (including Highball)	Suntory Spirits	Whisky – Japanese	9.8	10.7	11.6	11.6	12.7	9.0%
16	Captain Morgan	Diageo	Rum	11.7	11.7	11.9	11.9	12.7	6.6%
17	Hayward’s	United Spirits	Whisky – Indian	8.5	9.4	9.6	9.7	12.0	24.2%
18	Absolut	Pernod Ricard	Vodka	11.3	11.3	11.2	9.6	11.7	22.3%
19	8PM	Radico Khaitan	Whisky – Indian	7.1	8.0	9.2	9.4	11.4	21.2%
20	Khortytsa	Global Spirits	Vodka	8.1	8.9	9.8	10.4	10.9	5.0%
21	Żubrówka	Central European Distribution Corporation International	Vodka	7.9	8.6	9.7	10.0	10.8	8.2%
22	Jack Daniel’s RTDs (excluding Cola & Country Cocktails)	Brown‐Forman	RTD	6.4	6.8	7.1	9.3	10.2	9.7%
23	Martini	Bacardi	Speciality – Vermouth	8.7	8.6	8.8	8.6	9.7	13.1%
24	Jameson	Pernod Ricard	Whiskey – Irish	6.9	7.5	8.1	7.7	9.6	25.4%
25	Crown Royal	Diageo	Whisky – Canadian	7.0	7.3	7.9	8.1	9.0	10.3%
26	Baileys	Diageo	Liqueurs	6.9	7.1	7.4	7.1	8.8	23.2%
27	Jägermeister	Mast‐Jägermeister	Speciality – Bitters	7.2	7.5	8.5	7.0	8.7	25.0%
28	Ballantine’s	Pernod Ricard	Whisky – Scotch	6.9	7.4	7.7	7.0	8.7	24.4%
29	Hennessy	LVMH	Cognac	7.6	7.8	8.0	7.8	8.6	9.2%
30	McDowell’s No.1 Rum	United Spirits	Rum	12.3	11.2	10.8	8.1	8.4	3.4%
31	Blenders Pride	Pernod Ricard	Whisky – Indian	6.4	7.3	7.7	6.6	8.0	20.8%
32	Jose Cuervo	Becle	Tequila	6.7	6.7	7.3	7.3	7.9	8.0%
33	Morosha	Global Spirits	Vodka	3.8	3.6	6.2	7.0	7.9	11.9%
34	Gordon’s	Diageo	Gin	5.1	6.5	6.7	6.7	7.4	11.2%
35	New Mix	Brown‐Forman	RTD	6.4	6.9	6.5	8.0	7.4	-8.5%
36	Aperol	Campari Group	Speciality – Bitters	4.0	4.9	5.8	5.4	7.1	31.9%
37	Jack Daniel’s & Cola	Brown‐Forman	RTD	5.1	5.4	5.4	6.3	6.9	11.0%
38	Iichiko	Sanwa Shurui	Local – Shōchū	7.5	7.2	7.0	7.1	6.7	-5.8%
39	Canadian Club	Beam Suntory	Whisky – Canadian	4.9	5.6	5.9	5.9	6.2	4.9%
40	Bagpiper	United Spirits	Whisky – Indian	5.8	5.6	6.1	5.3	5.6	6.0%
41	Nemiroff	Nemiroff	Vodka	4.4	4.7	4.3	5.1	5.6	11.5%
42	Tanqueray	Diageo	Gin	3.5	4.0	4.5	4.1	5.6	36.3%
43	Malibu	Pernod Ricard	Liqueurs	3.7	3.7	3.9	4.4	4.9	11.1%
44	Royal Challenge	United Spirits	Whisky – Indian	4.5	5.6	5.5	4.3	4.7	8.8%
45	Soplica	Central European Distribution Corporation International	Vodka	3.5	3.9	4.2	4.3	4.6	7.7%
46	Mansion House Brandy	Tilaknagar Industries	Brandy	3.5	4.1	4.8	4.7	4.5	-6.0%
47	Bombay Sapphire	Bacardi	Gin	4.0	4.3	4.7	4.3	4.4	3.5%
48	Old Tavern	United Spirits	Whisky – Indian	7.1	6.2	5.3	4.5	4.4	-3.3%
49	Ricard	Pernod Ricard	Speciality – Anis	4.6	4.7	4.3	4.1	4.3	6.6%
50	Havana Club	Pernod Ricard	Rum	4.5	4.6	4.6	4.1	4.3	4.6%
51	Grant’s	William Grant & Sons	Whisky – Scotch	4.5	4.6	4.2	3.6	4.1	15.2%
52	Chivas Regal	Pernod Ricard	Whisky – Scotch	4.2	4.5	4.4	3.2	4.1	30.4%
53	Grey Goose	Bacardi	Vodka	3.5	3.6	3.6	2.9	3.9	34.1%
54	Campari	Campari Group	Speciality – Bitters	3.4	3.3	3.4	3.1	3.9	24.2%
55	Old Admiral Brandy	Radico Khaitan	Brandy	3.1	3.1	3.8	3.7	3.8	1.6%
56	Magic Moments	Radico Khaitan	Vodka	3.7	4.0	4.2	3.5	3.7	4.0%
57	Ypióca	Diageo	Local – Cachaça	5.1	4.7	4.5	4.2	3.6	-14.3%
58	Sterling Reserve	Allied Blenders & Distillers	Whisky – Indian	N/A	1.2	2.8	2.8	3.6	28.6%
59	De Kuyper	De Kuyper	Liqueurs	3.5	3.5	3.5	3.3	3.5	4.8%
60	William Lawson’s	Bacardi	Whisky – Scotch	3.1	3.3	3.3	3.3	3.4	4.9%
61	Kanoka	Asahi Breweries	Local – Shōchū	3.3	3.4	3.4	3.6	3.4	-5.6%
62	Ketel One	Diageo	Vodka	2.4	2.8	2.8	2.7	3.4	23.0%
63	Beefeater	Pernod Ricard	Gin	2.8	3.1	3.4	2.7	3.3	23.5%
64	Black Nikka	Asahi Breweries	Whisky – Japanese	3.0	3.2	3.4	3.3	3.3	0.0%
65	Skyy	Campari Group	Vodka	3.8	3.7	3.6	3.2	3.3	3.1%
66	Patrón	Bacardi	Tequila	2.6	2.5	2.8	3.1	3.2	3.6%
67	Black & White	Diageo	Whisky – Scotch	2.4	2.7	2.8	2.9	3.2	9.3%
68	Żoladkówa De Luxe	Stock Spirits Group	Vodka	2.6	2.5	2.7	2.8	3.1	9.4%
69	Evan Williams	Heaven Hill Brands	Whiskey – American	2.4	2.6	2.8	3.0	3.1	2.0%
70	Director’s Special Whisky	United Spirits	Whisky – Indian	4.1	4.2	4.2	3.1	2.9	-5.5%
71	Jack Daniel’s Country Cocktail	Brown‐Forman	RTD	1.7	1.9	2.1	2.3	2.9	29.8%
72	Dewar’s	Bacardi	Whisky – Scotch	2.6	2.8	3.0	2.6	2.9	11.1%
73	Torys (including Highball)	Suntory Spirits	Whisky – Japanese	2.0	2.3	2.6	2.9	2.9	0.3%
74	Dreher	Campari Group	Brandy	3.4	3.1	2.8	2.7	2.8	3.7%
75	J&B	Diageo	Whisky – Scotch	3.4	3.2	3.0	2.3	2.8	22.9%
76	William Peel	Marie Brizard Wine & Spirits	Whisky – Scotch	3.1	3.0	2.8	2.8	2.7	-0.4%
77	Don Julio	Diageo	Tequila	1.3	1.5	1.7	1.8	2.7	50.3%
78	Stolichnaya	SPI Group	Vodka	2.9	2.7	2.6	2.1	2.7	27.1%
79	White Horse	Diageo	Whisky – Scotch	1.5	1.6	1.8	2.1	2.6	26.9%
80	Maker’s Mark	Beam Suntory	Whiskey – American	1.9	2.2	2.4	2.4	2.6	11.1%
81	Martell	Pernod Ricard	Cognac	2.3	2.6	2.6	1.9	2.6	37.4%
82	Finlandia	Brown‐Forman	Vodka	3.0	3.0	2.9	2.4	2.6	10.6%
83	Label 5	La Martiniquaise‐Bardinet	Whisky – Scotch	2.6	2.6	2.7	2.6	2.6	-3.4%
84	Seagram’s	Pernod Ricard	Gin	2.6	2.6	2.6	2.5	2.4	-2.0%
85	Barceló	Ron Barceló	Rum	2.2	2.2	2.1	2.1	2.4	15.9%
86	White & Blue	Alcobrew	Whisky – Indian	1.6	2.1	2.4	2.0	2.4	19.0%
87	Pinnacle	Beam Suntory	Vodka	2.5	2.5	2.5	2.5	2.3	-7.8%
88	Bell’s	Diageo	Whisky – Scotch	2.2	2.2	1.9	2.1	2.3	12.1%
89	Mistral	Compañía Pisquera de Chile	Local – Pisco	1.3	1.4	1.4	1.6	2.3	45.1%
90	Yeni	Diageo	Local – Raki	3.4	3.0	2.5	2.1	2.3	9.1%
91	Buchanan’s	Diageo	Whisky – Scotch	1.7	1.7	1.8	1.5	2.3	57.2%
92	Burnett’s	Heaven Hill Brands	Vodka	2.9	2.8	2.8	2.5	2.2	-10.1%
93	Casamigos	Diageo	Tequila	0.1	0.4	0.6	1.1	2.2	95.6%
94	Cîroc	Diageo	Vodka	2.0	2.1	1.8	1.7	2.2	27.6%
95	Jack Daniel’s Tennessee Honey	Brown‐Forman	Whiskey – American	1.7	1.8	1.9	2.0	2.2	7.0%
96	Orijin Bitters	Diageo	Speciality – Bitters	1.2	1.3	1.6	1.9	2.1	11.3%
97	Signature	United Spirits	Whisky – Indian	2.0	2.3	2.3	1.9	2.0	6.5%
98	Passport	Pernod Ricard	Whisky – Scotch	1.7	1.7	1.7	1.8	2.0	9.5%
99	Sir Edward’s	La Martiniquaise‐Bardinet	Whisky – Scotch	1.6	1.6	1.8	1.8	1.9	8.6%
100	Hornitos	Beam Suntory	Tequila	1.1	1.3	1.3	1.9	1.9	21.4%
101	Wodka Gorbatschow	Henkell	Vodka	1.4	1.6	1.7	1.8	1.9	2.8%
102	Żołądkowa Gorzka	Stock Spirits Group	Liqueurs	1.4	1.3	1.5	1.8	1.9	5.6%
103	Deep Eddy	Heaven Hill Brands	Vodka	1.2	1.3	1.4	1.5	1.8	22.1%
104	Lubelska	Stock Spirits Group	Liqueurs	1.5	1.5	1.9	1.9	1.8	-0.6%
105	Wild Turkey (including American Honey)	Campari Group	Whiskey – American	1.5	1.6	1.6	1.7	1.8	7.1%
106	Wyborowa	Pernod Ricard	Vodka	1.6	1.7	1.8	1.5	1.8	16.9%
107	Kahlúa	Pernod Ricard	Liqueurs	1.6	1.6	1.6	1.6	1.8	10.6%
108	Black Velvet	Heaven Hill Brands	Whisky – Canadian	2.2	1.9	1.9	1.8	1.7	-4.0%
109	Prestige	Stock Spirits Group	Vodka	1.4	1.4	1.7	1.5	1.7	10.3%
110	Bulleit	Diageo	Whiskey – American	1.5	1.6	1.7	1.8	1.7	-5.1%
111	100 Pipers	Pernod Ricard	Whisky – Scotch	1.4	1.5	1.6	1.3	1.7	25.4%
112	Poliakov	La Martiniquaise‐Bardinet	Vodka	1.5	1.5	1.5	1.6	1.7	5.7%
113	Seagram’s 7	Diageo	Whiskey – American	2.9	2.7	1.9	1.9	1.7	-12.2%
114	Pervak	Global Spirits	Vodka	1.0	1.2	1.4	1.5	1.6	7.2%
115	Campari Soda	Campari Group	RTD	1.5	1.5	1.5	1.2	1.6	33.3%
116	Shustoff	Global Spirits	Brandy	0.6	0.8	1.2	1.3	1.6	20.2%
117	Courvoisier	Beam Suntory	Cognac	1.3	1.4	1.4	1.4	1.5	7.9%
118	Żytniówka	Central European Distribution Corporation International	Vodka	1.9	2.1	2.1	2.2	1.5	-30.2%
119	The Glenlivet	Pernod Ricard	Whisky – Scotch	1.1	1.2	1.3	1.2	1.5	26.7%
120	Tullamore Dew	William Grant & Sons	Whiskey – Irish	1.2	1.3	1.4	1.2	1.5	22.7%
121	Glenfiddich	William Grant & Sons	Whisky – Scotch	1.3	1.4	1.5	1.2	1.4	19.3%
122	El Jimador	Brown‐Forman	Tequila	1.2	1.4	1.4	1.3	1.4	13.4%
123	Božkov	Stock Spirits Group	Rum	1.1	1.3	1.6	1.2	1.4	19.2%
124	Svayak	Bacardi	Vodka	1.6	1.6	1.6	1.1	1.4	29.4%
125	Woodford Reserve	Brown‐Forman	Whiskey – American	0.6	0.8	1.0	1.2	1.4	16.8%
126	Silver Cup Brandy	Amrut Distillers	Brandy	0.7	0.7	0.8	0.7	4.4	102.9%
127	Vat 69	Diageo	Whisky – Scotch	1.3	1.3	1.3	1.1	1.3	17.5%
128	Hendrick’s	William Grant & Sons	Gin	1.1	1.3	1.4	1.0	1.3	33.1%
129	Bulbash	Bulbash	Vodka	1.7	1.7	1.3	1.4	1.3	-3.0%
130	Teacher’s Highland Cream	Beam Suntory	Whisky – Scotch	1.0	1.0	1.3	1.3	1.3	0.8%
131	Chrome	Diageo	Vodka	0.6	0.7	1.2	1.1	1.3	21.3%
132	Contessa	Radico Khaitan	Rum	1.8	1.5	1.5	1.1	1.3	18.3%
133	Clan Campbell	Pernod Ricard	Whisky – Scotch	1.6	1.5	1.4	1.3	1.3	0.8%
134	Ramazzotti	Pernod Ricard	Speciality – Bitters	1.2	1.0	1.1	1.1	1.3	13.5%
135	Larios	Beam Suntory	Gin	1.4	1.5	1.5	1.1	1.3	19.9%
136	Shui Jing Fang	Diageo	Local – Baijiu	0.6	0.8	1.0	0.9	1.2	40.2%
137	Old Parr	Diageo	Whisky – Scotch	0.9	1.0	1.0	0.7	1.2	67.6%
138	Triple Ace	Diageo	Vodka	N/A	0.1	0.4	0.8	1.2	55.3%
139	Christian Brothers	Heaven Hill Brands	Brandy	1.1	1.2	1.1	1.1	1.2	6.1%
140	Amarula	Distell	Liqueurs	1.2	1.2	1.0	0.9	1.2	28.9%
141	Choya	Choya Umeshu	Liqueurs	1.2	1.3	1.2	1.3	1.1	-12.2%
142	Kedrovitsa	Alcohol Siberia Group	Vodka	0.5	0.7	1.0	1.1	1.1	0.7%
143	Espolòn	Campari Group	Tequila	N/A	N/A	N/A	0.9	1.1	23.3%
144	Appleton Estate (including J Wray & Nephew)	Campari Group	Rum	1.2	1.1	1.1	1.0	1.1	10.0%
145	Olmeca (including Altos)	Pernod Ricard	Tequila	N/A	N/A	1.0	0.9	1.1	20.9%
146	Torres Brandy	Torres	Brandy	1.3	1.3	1.3	1.0	1.1	4.0%
147	Old Port Rum	Amrut Distillers	Rum	1.7	2.0	2.1	1.6	1.1	-32.3%
148	Sauza	Beam Suntory	Tequila	2.2	2.1	1.8	1.2	1.0	-12.3%
149	McDowell’s No.1 Brandy	United Spirits	Brandy	1.7	1.4	1.3	1.1	1.0	-9.7%
150	Gilbey’s	Diageo	Gin	0.6	0.6	0.6	0.6	1.0	67.2%