Kopparberg launches trio of flavoured vodkasBy Melita Kiely
Swedish cider brand Kopparberg has expanded its spirits portfolio with the launch of a flavoured vodka range.
Kopparberg Flavoured Vodka comprises three flavours: lemon, passionfruit, and strawberry and lime.
Each bottled at 37.5% ABV, Kopparberg Flavoured Vodka will retail for RRP £18 (US$25) per 700ml bottle.
It will be available from both on-trade and off-trade accounts throughout the UK from this week.
Rob Salvesen, head of marketing at Kopparberg, said: “No-one does flavour like we do and we aren’t content with the dull and subtly flavoured options currently on the market.
“New Kopparberg Flavoured Vodka offers a bold burst of fruit flavour and colour in a way that only Koppparberg can, ready to shake up late-night drinking for existing Kopparberg fans and vodka drinkers alike.
“As a brand that has always been about creating great memories with friends, we’re excited to play a part in a summer that promises to be truly one to remember.”