Amber Beverage Group buys agave fields

4th September, 2020 by Nicola Carruthers

Luxembourg-based Amber Beverage Group has acquired 220 hectares of agave fields in Mexico to support its Tequila production.

Amber Beverage Group said the 220-hectare agave fields will help meet demand for its Tequila

The agave fields in the Los Altos de Jalisco region are filled with agave plants aged between one and three years old.

The move will enable Amber Beverage Group to take full control of its Tequila production and to support the operations of the Fabrica de Tequilas Finos facility in the town of Tequila, Jalisco.

Tequila producer Fabrica de Tequilas Finos is home to brands such as Cenote, Rooster Rojo, Nick Jonas’ Villa One and AC/DC Thunderstruck.

“Having our own agave fields demonstrates our commitment to expanding our presence in Mexico and to growing our share of the global Tequila market overall,” said Seymour Ferreira, CEO of Amber Beverage Group.

“In five years, we will be able to supply our own brands with enough blue agave raw material to ensure the production of our Tequilas and even broaden our services for private label projects such as American singer and songwriter Nick Jonas’ Villa One Tequila which is only just starting to show its full potential.”

Amber Beverage, a subsidiary of Stolichnaya vodka producer SPI Group, moved into the Tequila category in September 2016 with the acquisition of Fabrica de Tequilas Finos.

Olegs Alainis, CEO of Fabrica de Tequilas Finos, said: “To meet the growing demand for our high-quality Tequilas, we need to make sure we are well equipped – with hardworking jimadors, up to date technologies, experienced master blenders and distillers, and most importantly, the highest quality blue agave. Having all these key ingredients will help us to produce the finest Tequilas there are.”

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