SPI Group expands Tequila footprint

9th October, 2017 by Nicola Carruthers

Stolichnaya vodka parent firm SPI Group has added super-premium Tequila brand Cenote to its spirits portfolio.

SPI Group adds super-premium Tequila brand Cenote to its portfolio

Stoli Group will handle all distribution, sales and marketing for the brand, which is being produced at Fabrica de Tequilos Finos in Jalisco, under the supervision of master distiller Arturo Fuentes.

The line comprises of Blanco, Reposado and Añejo expressions. Cenote Tequila is crafted using 100% blue agave and is fermented in stainless steel columns before undergoing double pot distillation. The Blanco expression mellows for three weeks before bottling. Cenote’s Añejo expression is aged in single-use American oak Bourbon barrels, while the Reposado is aged in French oak casks.

Cenote Tequila will be on shelves from the first quarter of 2018.

“We see great potential for super-premium tequila – a category that has grown considerably within travel retail in recent years, as new and younger consumers have discovered and converted to sipping-grade Tequilas,” said Stoli Group global CEO Hugues Pietrini.

“We are confident that Cenote Tequila will be an exciting new addition to our portfolio, and we look forward to introducing it to our customers in Cannes.”

Amber Beverage, a subsidiary of SPI Group, launched Rooster Rojo Tequila last month – the company’s first new Tequila product since it acquired Fabrica de Tequilas Finos last year.

Leave a Reply