Amber Beverage moves into Tequila category

Amber Beverage Group, a subsidiary of Stolichnaya vodka producer SPI Group, has made its first foray into the Tequila category with the acquisition of a “significant equity stake” in Fabrica de Tequilas Finos.

Amber Beverage Group has moved into the Tequila category

The Tequila maker, which possesses its own production facility in Jalisco, Mexico, has a portfolio consisting of more than 20 brands, including KAH, Don Camilo, Agave 99, Zapopan and Tonala. It was established as a family-owned business in 2000.

Amber Beverage Group – the largest alcohol manufacturer and distributor in the Baltics – said the deal will allow it to expand distribution in the US and South and Central America.

The specific terms of the acquisition have not been disclosed.

“We possess over a century of experience in production and distribution of brands such as Moskovskaya Vodka, Riga Black Balsam bitters and many more,” said Seymour Ferreira, CEO of Amber Beverage Group.

“[Amber Beverage Group] has a strong and fast growing international business covering over 50 export markets operated from Riga, Latvia.

“Combining our expertise with a mastery of well-established Mexican Tequila producers, we look forward to expand our portfolio of beverages in a new fast-growing category and establish even stronger global footprint.”

SPI Group created Amber Beverage Group in 2014, bringing SC Latvijas Balzams, SPI Distribution Latvia, SPI Distribution Estonia, Bennet Distributors in Lithuania, beverage retailer Latvijas Balzams in Latvia and Bravo Alco in Lithuania under one umbrella company.

The firm employs 1,400 people across Latvia, Lithuania and Estonia who bottle, market, distribute, export and retail around 500 spirits and wines to 160 global markets.