Top 10 most valuable spirits brands 

18th August, 2020 by Owen Bellwood

5. Jack Daniel’s

Jack-Daniel's-whiskey

2020 value: US$4bn

2019 value: US$4.3bn

% change: -5.6%

2019 position: 6

Despite a slight dip in value, American whiskey brand Jack Daniel’s has moved up one place to fifth in this year’s ranking. The Brown-Forman-owned brand recently partnered with Nearest Green Distillery to launch a US$5 million initiative to boost diversity across the American whiskey industry.

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