Top 10 most valuable spirits brands 

18th August, 2020 by Owen Bellwood

8. Smirnoff

2020 value: US$3.3bn

2019 value: US$3.5bn

% change: -5.1%

2019 position: 9

Vodka brand Smirnoff remains the world’s best-selling vodka, but saw its value dip 5.1% according to Brand Finance. In recent months, the Diageo-owned brand has branched out into the hard seltzer market and highlighted its history in a new campaign.

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