Top 10 most valuable spirits brands
18th August, 2020 by Owen Bellwood
10. Bacardi
2020 value: US$3.1bn
2019 value: US$3.7bn
% change: -14.2%
2019 position: 8
Rum brand Bacardi saw its value drop 14.2% in 2020 according to Brand Finance. In 2019, Bacardi posted a sales growth of 3.9% (Brand Champions 2020 figures), unveiled new products and announced funding measures to support the on-trade as it struggles through the coronavirus pandemic.
