Top 10 most valuable spirits brands 

18th August, 2020 by Owen Bellwood

2. Wuliangye

2020 value: US$20.8bn

2019 value: US$16bn

% change: +30.1%

2019 position: 2

The fastest-growing brand in this year’s report was Chinese baijiu Wuliangye, which increased by 30.1% according to Brand Finance. Produced by Wuliangye International, the producer recently signed a strategic partnership with Pernod Ricard to “capitalise on shared resources to boost their joint development in both the Asia and global spirits markets”.

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