Top nine best-selling liqueur brands

9th July, 2020 by Nicola Carruthers

1. Baileys

2019: 7.4m

2018: 7.1m

% change: 5.5%

Place last year: 1

The world’s biggest-selling liqueur brand, Baileys, grew 5.5% to reach 7.4m cases in 2019.

In Diageo’s final six months of 2019, Baileys grew 8% with broad-based regional growth, apart from Latin America and the Caribbean where it was flat. Performance was driven by a “good start on Baileys Red Velvet innovation and a continued focus on reminding consumers that Baileys is an indulgent treat year-round”.

A former Liqueur Brand Champion, Diageo-owned Baileys celebrated the sale of its two billionth bottle in December 2019, 45 years after the brand’s launch.

Since launching in Ireland, Baileys has been available in 160 countries. According to Diageo, 2,400 glasses of the cream liqueur are now consumed every minute of every day.

Baileys unveiled a raft of new products over the last year – including a red velvet-flavoured liqueur and a range of alcohol-free iced coffees.

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