Top 10 best-selling rum brands

6th July, 2020 by Nicola Carruthers

The rum category had an active 2019 with a flurry of flavoured line extensions and playful marketing campaigns. We analyse the performance of the sector’s biggest brands.

Rum WSR 2020

SB presents the best-selling rum brands of 2019

The rum category witnessed a small uplift in volume in 2019, growing by 0.4%, according to Euromonitor figures. UK drinkers are a big fan of the spirit, with sales topping £1 billion (US$1.3bn) in the 12 months to June 2019, figures from the Wine and Spirit Trade Association revealed.

Looking across our best-selling list, five of the 10 brands witnessed declines, while one rum entered the roundup for the first time after growing an impressive 35.1%.

Following our recently published Brand Champions 2020 report – an in-depth analysis of the brands selling more than one-million cases annually – here, we run through the world’s best-selling rum brands on the market today.

Click through the following pages to discover the top 10 best-selling rum brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.

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