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SBTV
Havana Club reveals Creative Workhouse documentary
Pernod Ricard’s Havana Club rum has launched a documentary as part of its collaboration with Amsterdam fashion house Daily Paper.
Havana Club showcases the talents of young creatives in its new documentary
Havana Club announced its partnership with Daily Paper at the start of this year, launching a capsule clothing collection and talent contest.
The Creative Workhouse competition “was conceived through a collective desire to champion and nurture young creatives”.
The academy linked each talent with a Cuban artist to experience “full cultural immersion” whilst creating the Havana Club x Daily Paper campaign.
Four winners were selected, and the documentary followed three of them: Shaka Lion from Lisbon, who created a documentary soundtrack; Rosemary Pitts from London, who created apparel pieces inspired by Cuba; and Marie-Louise Hodge from Amsterdam, who shot the campaign.
See the full documentary below.