Bacardi Lime debuts in US
Rum brand Bacardi has introduced a new flavoured expression to its portfolio in the US – Bacardi Lime.
Bacardi Lime is made from a base of Bacardi white rum that is then infused with natural lime flavours, offering a lime zest aroma and citrus notes.
Bottled at 32% abv, Bacardi Lime will be available across the US at an RRP of US$12.99. This is the ninth flavour variant to join the Bacardi range.
Roberto Ramirez Laverde, vice president for Bacardi in North America, said: “As soon as the weather warms up, people are ready to take their drinks outside, whether it is for an outdoor barbecue, party on the beach or happy hour on a rooftop bar, Bacardi Lime is the perfect complement to these spring and summertime occasions.
“We have watched the flavour space grow year after year and we know that consumers are going to embrace this new infused rum, especially when they’re on the hunt for a refreshing new cocktail.”
In September last year, Bacardi brought out a ginger-flavoured rum.
This followed the launch of two new expressions in April 2018, which were designed to showcase rum’s premium potential.