Top 10 gin industry acquisitions
Pernod Ricard and Malfy
In June last year, French firm Pernod Ricard acquired Italian super-premium gin Malfy from New York-based Biggar & Leith for an undisclosed sum.
Malfy joined the company’s standalone business, The Gin Hub. The range consists of four variants – Originale, Con Limone, Con Arancia and Gin Rosa – and is currently available in more than 30 markets, including the US, UK and Germany.
Speaking at a Pernod Ricard briefing in London last year, Louise Ryan, managing director of The Gin Hub, said Malfy was “already selling almost 100,000 cases worldwide”.
She added: “We’re really excited about the prospects for Malfy within our portfolio. We really think that Pernod Ricard is perfectly positioned with our great route-to-market capability to unlock the next phase of growth for this super brand.”
