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Four Pillars names new UK distributor

Australian gin Four Pillars has ended its UK distribution deal with Love Drinks and moved to Cask Liquid Marketing, effective from today (1 July).

Four Pillars Gin sold a 50% stake to Lion Australia earlier this year

The partnership with Cask Liquid Marketing comes as Four Pillars reviews its global distribution networks after selling a 50% stake to Lion Australia in March.

Cask Liquid Marketing will be responsible for the continued distribution of four products: Four Pillars Rare Dry Gin, Spiced Negroni Gin, Navy Strength Gin and Bloody Shiraz Gin.

Stuart Gregor, Four Pillars co-founder and trade director, said: “Love Drinks is an organisation that has the highest levels of passion, ethics and knowledge.

“We have loved working with them and we hope to be friends with them for many years to come.

“While we very much look forward to an exciting future with Cask, we cannot thank Love Drinks enough for where they have established us in the UK market.”

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