Top 10 gin industry acquisitions

11th June, 2020 by Nicola Carruthers

Campari Group and Bulldog

In February 2017, Italian drinks firm Campari Group announced its intention to acquire Bulldog Gin for US$58.4 million.

The group took on distribution for Bulldog in 2014 as part of a five-year agreement, which included the option to acquire the brand in 2020.

At the time of the announcement, Campari Group CEO Bob Kunze-Concewitz said: “This deal is an opportunity to consolidate our presence as a key player in the attractive super-premium gin category via a super-premium brand with significant growth potential. By gaining full control of Bulldog Gin’s marketing, strategy and brand building initiatives, we are strongly positioned to exploit the brand’s full potential.”

According to the company’s 2019 full-year financial results, Bulldog reported a net sales loss of 3.4%, mainly due to Spain, Belgium and the UK, as well as “strong competition in the gin category”.

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