Top 50 innovative spirits launches of 2019: 20-11

21st January, 2020 by Melita Kiely

14: Zhong Shi Ji

Taking further cues from Asia was Johnnie Walker owner Diageo, which created a ‘new‐to‐world whisky’ as part of a new joint venture with Chinese baijiu producer Jiangsu Yanghe Distillery. Zhong Shi Ji whisky was created by Diageo’s Scotch whisky master blender, Craig Wallace, and China Alcoholic Drinks Association’s Chinese baijiu master, Zhou Zinhu.

The whisky is made using a “unique” method, which includes “softening” the whisky through Chinese ceramic pot maturation, similar to how baijiu is made. It was designed to capitalise on the fact that 80% of alcohol consumption in China takes place during meals.

CH Chu, of Diageo Greater China, said: “We believe Zhong Shi Ji can play an important role in the Chinese dining occasion.”

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