Top 50 innovative spirits launches of 2019: 20-11

21st January, 2020 by Melita Kiely

12: Koyomi Highball

Highballs are all the rage right now and to tap into this burgeoning trend, Beam Suntory created a ready‐to‐drink (RTD) variation with a twist.

In July last year, the drinks giant unveiled a shōchū‐based RTD – Koyomi Highball – said to be a “distinctively modern Japanese drinking experience”.

The RTD is made from a blend of soda and shōchū, and was inspired by the way Japanese drinkers consume their native spirit. The 250ml cans offered a variety of flavours, including: Blood Orange and Bitters; Mandarin and Grapefruit; and Yuzu and Lime.

Koyomi Highball Mandarin and Grapefruit was said to have “warmer sweet notes” on the palate, while Blood Orange and Bitters was said to be “bold yet balanced”. In contrast, Koyomi Highball Yuzu and Lime was described as a “combination of Japanese and western citrus fruits”.

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