The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

4. Chivas Regal

chivas-regal2018: 4.5m
2017: 4.2m
% change: 5.4%
Place last year: 4

Fourth place in this year’s top 10 goes to Pernod Ricard’s Chivas Regal blended Scotch whisky brand, which increased by 5.4% to 4.2m.

Chivas Regal has reversed five years of declines to report a modest 5.4% growth in 2018.

In the first half of its fiscal year, French firm Pernod Ricard said that Chivas grew by 7% boosted by a relaunch in China and “strong” performances in Turkey, India and Japan.

The company is currently facing pressure from the arrival of activist investor Elliott Management Corporation, which swooped in and brought a 2.5% stake in Pernod Ricard worth almost €1bn (US$1.13bn) in December 2018.

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