Diageo wants you to ‘bring it’ in Crown Royal campaign
Canadian whisky brand Crown Royal, which is owned by Diageo, has launched a new campaign and platform called ‘Bring It’.
The new campaign is inspired by the belief that everyone has something valuable to contribute.
Bring It celebrates the songs, traditions, and talents that unite people and create unforgettable moments.
James Valdes, Crown Royal brand director, said: “Bring It represents an exciting new platform for Crown Royal. As a brand built on bringing people together, we’ve always believed that memorable moments are shaped by the people who make them unique.
“Through Bring It, we’re celebrating the songs, traditions, talents and personal touches that help turn everyday occasions into something unforgettable.”
Created in collaboration with the creative agency Anomaly, the platform launched with a new campaign and video set in a Texas honky-tonk, where each guest contributes their own unique touch to the evening.
The video features an original anthem performed by Canadian country artist Ryan Langdon and Randy Savvy of the Compton Cowboys, with line dance choreography created by Emmy Award-winning choreographer Kat Burns.
The campaign will be launched nationwide this summer across various channels, including social media, digital platforms, streaming services, and out-of-home (OOH) advertising.
The original anthem will be available on popular streaming platforms, providing consumers with an additional way to engage with the campaign beyond the main film.
Watch the 30 second video below.
Related news
Dawn Davies to leave The Whisky Exchange
