The top 10 best-selling Scotch brands
24th June, 2019 by Nicola Carruthers
7. William Peel
2018: 3.0m
2017: 3.1m
% change: -3.2%
Place last year: 7
Maintaining its seventh place spot, William Peel blended Scotch whisky saw its sales fall by 3.2% to reach 3m cases.
Brand owner Marie Brizard Wine & Spirits (MBWS) has faced difficulty in recent months and put forward a rescue agreement.
For the year ended 31 December 2018, MBWS saw its organic sales drop 6.2% to €389 million (US$440m).
The group is currently aiming to improve profitability in the years ahead through its “strategic relationship” with COFEPP, which also owns French drinks group La Martiniquaise-Bardinet.
