The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

7. William Peel

William-Peel

2018: 3.0m
2017: 3.1m
% change: -3.2%
Place last year: 7

Maintaining its seventh place spot, William Peel blended Scotch whisky saw its sales fall by 3.2% to reach 3m cases.

Brand owner Marie Brizard Wine & Spirits (MBWS) has faced difficulty in recent months and put forward a rescue agreement. 

For the year ended 31 December 2018, MBWS saw its organic sales drop 6.2% to €389 million (US$440m).

The group is currently aiming to improve profitability in the years ahead through its “strategic relationship” with COFEPP, which also owns French drinks group La Martiniquaise-Bardinet.

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