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Captain Morgan launches Apple Smash

Diageo-owned spiced rum brand Captain Morgan has expanded its portfolio of shot-inspired spirits with a new flavour: Apple Smash.

Captain Morgan is targeting the shot market with the launch of Apple Smash

The expression is described as a blend of Caribbean rum with a green-apple flavour.

Bottled at 30% abv, Captain Morgan Apple Smash is recommended served as a chilled shot, mixed with cinnamon whiskey or in a cocktail with ginger ale.

The new variant joins the brand’s existing range of shot-inspired spirits, which includes, Watermelon Smash, coconut-flavoured LoconutCannon Blast and Jack-O-Blast.

Captain Morgan Apple Smash is available in the US for an RRP of US$15.99 for a 750ml bottle.

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