Top 50 innovative spirits launches of 2017: 40-31

18th January, 2018 by Nicola Carruthers

38: Bébo

Dutch spirits group De Kuyper tapped into the coffee trend with the launch of Bébo, which is made with 100% Arabica Cuban coffee that has been cultivated and hand-picked by co-operatives in the mountains of the Sierra Maestra.

Mark de Witte, CEO of De Kuyper, said his team worked on developing the recipe for about a year and a half as part of De Kuyper’s ‘own the cocktail’ strategy.

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