Hagar and Levine create ‘world’s first’ mezquila
10th February, 2017 by Annie Hayes
Former Van Halen vocalist Sammy Hagar and Maroon 5 frontman Adam Levine have partnered to launch Tequila-mezcal hybrid Santo Puro Mezquila.
Sammy Hagar and Adam Levine launch the ‘world’s first mezquila’
Santo Puro Mezquila is described as an agave blend, combining 100% Blue Variety Tequilana Weber agave and 100% Espadin agave, of the Angustifolia variety.
The resulting liquid is said to have an “intense agave aroma” that reveals an “earthy, light smokiness with a hint of herbs”. On the palate, Santo is “mellow”; the “intricate agave flavor and herbal complexity layered with gentle smoke, slight floral fruitiness and low saltiness”.
A statement on the Santo Puro Mezquila website reads: “Sammy Hagar and Adam Levine became friends over their shared love of Tequila. One night on a beach in Cabo, Mexico, their creative juices were flowing and they combined mezcal with Tequila, discovering a taste they could only describe as a revelation. They brought together an expert team to develop the perfect blend, and created, a higher spirit.”
The liquid was created in collaboration with Juan Eduardo Nuñez, third generation master distiller at El Viejito which is located in Jalisco’s highlands.
This is not the first time Hagar has entered the sector – he founded the Cabo Wabo Tequila brand in 1996, and sold his stake to Gruppo Campari in 2010 for US$11 million.
Last year, Cabo Wabo joined forces with father-and-son barbecue masters Myron and Michael Mixon for its campaign, A Thicker Cut of Life.