Hagar and Levine create ‘world’s first’ mezquila

10th February, 2017 by Annie Hayes

Former Van Halen vocalist Sammy Hagar and Maroon 5 frontman Adam Levine have partnered to launch Tequila-mezcal hybrid Santo Puro Mezquila.

Sammy Hagar and Adam Levine launch the ‘world’s first mezquila’

Santo Puro Mezquila is described as an agave blend, combining 100% Blue Variety Tequilana Weber agave and 100% Espadin agave, of the Angustifolia variety.

The resulting liquid is said to have an “intense agave aroma” that reveals an “earthy, light smokiness with a hint of herbs”. On the palate, Santo is “mellow”; the “intricate agave flavor and herbal complexity layered with gentle smoke, slight floral fruitiness and low saltiness”.

A statement on the Santo Puro Mezquila website reads: “Sammy Hagar and Adam Levine became friends over their shared love of Tequila. One night on a beach in Cabo, Mexico, their creative juices were flowing and they combined mezcal with Tequila, discovering a taste they could only describe as a revelation. They brought together an expert team to develop the perfect blend, and created, a higher spirit.”

The liquid was created in collaboration with Juan Eduardo Nuñez, third genera­tion master distiller at El Viejito which is located in Jalisco’s highlands.

This is not the first time Hagar has entered the sector – he founded the Cabo Wabo Tequila brand in 1996, and sold his stake to Gruppo Campari in 2010 for US$11 million.

Last year, Cabo Wabo joined forces with father-and-son barbecue masters Myron and Michael Mixon for its campaign, A Thicker Cut of Life.

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