The top 10 fastest growing spirits brands

24th July, 2017 by Nicola Carruthers


2016: 5.65m

2015: 4.10m

% change: 37.80%

Our 2017 Indian Whisky Brand Champion, Radico Khaitan’s 8pm performed excellently in the last calendar year to reverse four years of declines and post remarkable 37.8% gains. Offsetting ­4.56% losses with resounding 37.8% gains, the product shone, with a considered repackaging key to harnessing growth. The new 180ml Tetra-Pak format not only offered “value for money”, but also made it easier for the brand to reach remote locations in the domestic market.

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