The top 10 fastest growing spirits brands

24th July, 2017 by Nicola Carruthers


2016: 2.40m

2015: 1.80m

% change: 33.33%

Diageo-owned vodka brand Cîroc saw its million case sales increase by 33.33% to 2.40m in 2016. In the six months to 31 December 2016, the drinks giant reported that Cîroc’s performance improved from the first half driven by the success of Cîroc Apple in the US. The brand also performed well in the UK and Africa. Diageo continues its marketing activities with the recruitment of Victoria’s Secret model Alessandra Ambrósio for Cîroc’s On Arrival campaign. It will be interesting to see what lies ahead.

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