The top 10 best-selling rum brands

28th June, 2017 by Amy Hopkins

1. Bacardi

2016: 17.23m

2015: 17.42m

% change: -1.09%

Place last year: 2

After losing its position as the world’s best-selling rum brand in 2014, Bacardi reclaimed the title in 2016, despite witnessing a marginal decline. In recent years, the brand has been almost neck and neck with McDowell’s No.1 Celebration, but Bacardi was able to comfortably usurp its rival following changes to the former’s business model and historical sales data. The brand looks set to increase its presence in the key US market even further after moving the majority of its distribution contracts to a single entity within newly formed company Southern Glazer’s.

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