Pure Wild Spirits secures £500k investment
12th April, 2017 by Amy Hopkins
The company behind what is said to be the “world’s first” spirit distilled from birch sap has raised £510,000 (US$637k) in a second round of investment.
The investment will “fuel brand growth and innovation”
Pure Wild Spirits, which unveiled sap-based Freya in November last year, secured the funds from private capital network 24Haymarket in order to “fuel brand growth and innovation”.
The deal was overseen by law firm Freeman Fisher LLP, which acted on behalf of and advised Pure Wild Spirits.
At the same time, the firm has named Andy Robertson, former global sales director at Diageo, as it’s new non-executive board director.
“The response from mixologists and bartenders we’ve had over the past six months to Freya has been incredible,” said Dave Wallwork, co-founder of Pure Wild Spirits.
“The spirits landscape is always changing and Pure Wild Spirits aims to stay at the forefront of this by continually engaging with top bars and mixologists, bringing exciting Freya serves to curious drinkers across the UK and in key cities around the world.”
Freya, the inaugural product from Pure Wild Spirits, is created using “only sustainable methods”, distilling birch sap that is harvested once a year from birch forests in Northern Europe.
The sap is distilled in handmade copper pot stills by Dr John Walters at the English Spirit Distillery in Great Yeldham.