‘World’s first’ birch sap distilled spirit launches

3rd November, 2016 by Amy Hopkins

New drinks group Pure Wild Spirits has launched what it claims is the “world’s first” spirit distilled from birch tree sap, called Freya.

freya

Freya is said to be the “world’s first” spirit distilled from birch tree sap

Launching in the UK this month, Freya is created using “only sustainable methods”, distilling birch sap that is harvested once a year, in the spring, from birch forests in Northern Europe.

The sap is distilled in handmade copper pot stills by Dr John Walters at the English Spirit Distillery in Great Yeldham.

“Freya is truly innovative and a distinctive new taste – pure foraged birch sap from icy northern forests distilled into a new wild, full flavoured spirit – the response from mixologists and bartenders has been incredible.” said Pure Wild Spirits founder Dave Wallwork.

“We have an exciting few months ahead introducing Freya to consumers as we start to build this new category.”

According to Pure Wild Spirits, Freya “answers the demand from both on-trade and consumers for new products that balance sustainability and innovation”.

Freya will be available in a number of bars across London, as well as through online retailer Master of Malt at an RRP of £37.41.

2 Responses to “‘World’s first’ birch sap distilled spirit launches”

  1. Craig Lewis says:

    Reporters,

    World’s First LOL.

    I been making it for 10 years. There are 10 million bottle produced in the Ukraine and Russia ever years.

    World First, it is ???

    NOT!

  2. M says:

    Yeah… Like Craig I have known about spirits made from birch sap for years. This is really common in Northern countries. You have to remember there are over 40,000 tiny distilleries in just Germany/Austria alone. Whatever you think you have done, someone else has probably done it.

Leave a Reply

If that's interesting, how about these?

Walsh Whiskey launches Irishman cocktail comp

Walsh Whiskey has partnered with UK importer Emporia Brands to launch its first more...

Spirit of Speyside to host 'whisky cache'

The Spirit of Speyside Whisky Festival will this year host a geocaching event more...

Sidney Frank rebrands as Mast-Jägermeister US

Sidney Frank Importing Company has changed its name to Mast-Jägermeister US more...

Ardgowan Distillery initiates £17m funding drive

After receiving planning permission earlier this month, The Ardgowan Distillery more...

Adnams hails 66% spirits volume growth

Suffolk-based brewer, distiller and retailer Adnams witnessed 66% volume sales more...

Deep Eddy Vodka hits one million case sales

Heaven Hill Brands-owned Deep Eddy Vodka has exceeded one million annual case more...

Tanqueray: a brand history

From humble beginnings in London, Tanqueray has grown to be one of the biggest more...

WSET welcomes Berry Bros as newest patron

Berry Bros & Rudd has signed up to support the Wine & Spirit Education Trust as more...

Devils River Whiskey debuts with grain focus

President of the Texas Distilled Spirits Council Mike Cameron has launched more...

Diageo unveils 'industry first' e-learning tool

Diageo has launched a new e-learning tool on its responsible drinking website more...

Turin Vermouth and Caporale host Singapore masterclass

Noted bartender Simone Caporale has led a Turin Vermouth trade masterclass at more...

Fever-Tree celebrates 'exceptional' FY results

Premium tonic and mixer brand Fever-Tree has hailed an "exceptional year of more...

Lindores Abbey Distillery launches members' club

Lindores Abbey Distillery in Fife has opened sales for its Preservation more...

Rum's renaissance 'a complex picture of growth'

Rum might be the last spirit category to truly go premium, but there’s more...

ABM and Gallo develop tonic syrup for bartenders

American Beverage Marketers has partnered with drinks expert Giuseppe Gallo to more...

Wild Island Gin ups production as demand surges

Colonsay Beverages is to ramp up production of Wild Island Botanic Gin, a more...

Top 10 coffee-flavoured spirits

Coffee in hand, The Spirits Business explores the growing world of the more...

Work starts on Dublin Liberties Distillery

Quintessential Brands has commenced work converting a historic Dublin building more...

Baijiu category beats whisky on value

The global baijiu category has overtaken whisky to become the most valuable more...

Top 10 tea-flavoured spirits

Tea-based spirits have come to the fore in recent years, providing bartenders more...