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Franklin & Sons unveils new can format

British tonic and mixer brand Franklin & Sons has extended its range with a new can format developed to offer its customers more choice.

Natural Indian Tonic Water and Natural Light Tonic Water in new 150ml can format

Due to the “growing” demand for premium mixers, Franklin & Sons have maximised on this opportunity by crafting a selection of their mixers into a compact 150ml can.

The four-strong range of cans consist of the Natural Indian Tonic Water, Natural Light Tonic Water, and will also see the introduction of lemonade and soda variants in the coming months.

According to the brand, the lightweight recyclable cans cause less wastage and are easily transportable.

“Can are rapidly gaining popularity for premium drinks. This addition to the portfolio complements our existing bottled formats, providing more choice to our customers,” said Justin Horsman, brand controller at Frankin & Sons.

“Late night venues face several issues serving glass bottles, to combat this we have created a premium can solution that no one else is delivering, thus ensuring outlets can continue to serve high-end drinks with ease and elegance.”

Earlier this month, Franklin & Sons claimed to “defy Brexit woes” by entering into its 30th international market just one year after re-launching.

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