Franklin and Sons enters 30th market

13th February, 2017 by Amy Hopkins

British tonic and mixer brand Franklin & Sons has claimed to “defy Brexit woes” by entering into its 30th international market just one year after re-launching.

Steve Perez, chairman of Global Brands, UK distributor for Franklin & Sons

Franklin & Sons, which creates products to “complement and enhance” the flavour of spirits, re-started international distribution in 2015.

The brand, first launched by the Franklin brothers in London in 1886, has witnessed a four-digit percentage rise in sales figures over the past year and has invested in facilities in Chesterfield to cater for future growth.

From this month, Franklin & Sons’ products will be available in six new markets – including The UAE, Norway, Colombia and The Seychelles.

Meanwhile, the brand will rapidly expand its range over the next three months by adding eight new SKUs.

“It’s with great pleasure that we announce our 30th international market across four continents for Franklin & Sons,” said Steve Perez, chairman of Global Brands, UK distributor for Franklin & Sons.

“So soon after launching globally, to see our small business really challenge the status quo of the dynamic premium tonics, mixers and soft drinks category is amazing.

“The export arm of our business already accounts for 30% of total sales and is growing rapidly. This is due to the global premium spirits and gin renaissance, the rise in popularity of artisanal, natural mixers and the Franklin & Sons range’s British positioning.”

Franklin & Sons is supported in international distribution by a number of partners, including Districo in Belgium.

In November last year, Franklin & Sons expanded its mixer range to include a lemonade flavour designed to “bring out the best in spirits”, particularly vodka.

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