Lakes Distillery to support English National Ballet
Cumbria-based The Lakes Distillery has joined the likes of Chanel and make-up brand MAC as a supporter of the English National Ballet (ENB) as it seeks to boost its credentials as a “quintessentially British brand”.
As part of the partnership, The Lakes Distillery will have a corporate presence at the ENB’s annual Spring Gala on 6 March.
The distillery will offer a “money-can’t-buy” prize at the gala’s live and silent auctions and provide a complimentary welcome pack on arrival.
Held at the Dorchester Hotel on Park Lane, the London-based event aims to make ballet more accessible and features a Champagne reception as well as exclusive ENB performances.
“We are delighted to work with The English National Ballet, the annual gala is a fitting event to launch our partnership,” said Maria Duddin, events, business development & PR manager at The Lakes Distillery.
“We look forward to further developing our creative campaigns with our newly appointed team in London,” she continued. “Supporting the English National Ballet with our multi award winning spirits in their hugely popular studio masterclasses will be our next endeavours together in the spring and throughout the year.”
Earlier this month The Lakes Distillery promoted Poppy Fisher to the newly created role of events and business development executive based in London.
In December the team announced it had appointed former Macallan whisky maker Dhavall Gandhi as its new master distiller.