Deep Eddy confirms plan for second distillery

Heaven Hill-owned Deep Eddy Vodka has confirmed plans to open a second distillery in Texas, allowing the brand to expand capacity to five million cases a year.

Deep Eddy Vodka is to open a new distillery in Buda, Texas

In September this year, The Spirits Business reported that Deep Eddy had been given the green light to open a new distillery in Buda, Texas.

The brand said it was “evaluating options” for an additional facility to accommodate its “rapid growth and expansion”, but said no plans had been finalised.

Now, Deep Eddy has confirmed its purchase of a 194,000 square foot facility in Buda, stating that this and its current distillery in Dripping Springs will operate together.

The Dripping Springs site will continue to produce Deep Eddy Vodka and house its Tasting Room, and will also remain the home of the Deep Eddy Vodka brand experience.

Deep Eddy plans to enhance its Tasting Room, adding new amenities and capacity.

“Deep Eddy Vodka continues to grow at a rapid pace throughout the country and we are on track to ship one million cases this year,” said John Scarborough, president of Deep Eddy Vodka.

“We are investing in additional infrastructure and capacity to ensure we can keep pace with our tremendous growth. Austin and the Central Texas region are the foundation of our brand, and this investment represents our commitment to keeping it that way.

“Our roots are planted here, and we are grateful to our local employees and the consumers that helped shape Deep Eddy Vodka into the success that it is today.”

US spirits producer Heaven Hill completed its acquisition of Deep Eddy for an undisclosed sum in September last year, setting in motion its plan to make it the best-selling super-premium domestic vodka in America.

In 2015, the brand reported a 55% increase in sales to 705,000 nine-litre cases.