The world’s best-selling Cognac and brandy brands

28th June, 2016 by Annie Hayes

6. Martell

Martell Pernod Ricard2015: 2.20m

2014: 1.93m

% change: +13.99%

Place last year: 7

Pernod Ricard-owned Martell rose to 6th place on our leader board this year, and with good reason. Throughout 2015 the Cognac house embarked on a series of initiatives in celebration of its 300th anniversary, appointing German actress Diane Kruger to lead its France300 campaign. Ranging from packaging redesigns and glow-in-the-dark bottles to collaborations with fashion designers and multi-sensory pop-ups; the brand marked its landmark year with flair, boosting sales by a remarkable +13.99%.

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