Cîroc adds UK-exclusive Pink Grapefruit variant

Diageo Reserve has tapped into the growing grapefruit trend with the UK-exclusive launch of Cîroc Pink Grapefruit.

Diageo has launched Cîroc Pink Grapefruit exclusively in the UK market

Created by master distiller Jean-Sébastien Robiquet, the grapefruit variant is the first citrus offering from the ultra-premium grape-based vodka brand.

Described as a “blended combination” of Cîroc with real citrus extract from the peels and oils of pink grapefruit, given tasting notes include “zesty and fresh” on the palate with hints of orange blossom.

The expression has been introduced to “celebrate” summer, and is accompanied by three recommended serves: Cîroc Sea Breeze, Cîroc Pink Grapefruit and Sage Smash, and Cîroc Tropic.

“Cîroc is leading the way for innovation in the luxury vodka category and responds to evolving consumer tastes,” said Nick Temperley, head of Diageo Reserve GB.

“Cîroc Pink Grapefruit is a fantastic summer spirit and we’re confident it will perform well in the on and off-trade as it lends itself so well to simple long drinks as well as more complex serves. We’re delighted to launch this variant as an exclusive to the UK and are committed to long term brand investment to build a platform from which Cîroc can continue its success in this key market.”

Cîroc Pink Grapefruit is the seventh edition to the brand’s flavoured range which spans Cîroc Pineapple, Cîroc Apple, Cîroc Peach, Cîroc Amaretto, Cîroc Red Berry and Cîroc Coconut.

The vodka is available across the UK in the on- and off-trade with an RRP of £38 for a 70cl bottle.

Earlier this year, Cîroc marked the release of the Zoolander II movie with a limited edition themed release.