Asda stocks Jim Beam signature serve kit

Jim Beam distributor Maxxium UK has launched a new Jim Beam Apple Splash pack in supermarket chain Asda.

The pack is designed to “encourage consumers” to make the signature serve at home

The pack includes a 700ml bottle of Jim Beam Apple – released earlier this year – and a Jim Beam branded highball glass, and is designed to “encourage consumers” to make the variant’s signature serve at home.

Jim Beam Apple Splash is made by mixing Jim Beam Apple and tonic over ice, and finishing it with a wedge of lemon.

Maxxium UK’s marketing controller for imported whiskey, Janice McIntosh, said: “Summer presents an important sales opportunity as consumers are looking to purchase spirits that are approachable and enjoyable. This is the perfect time to encourage consumers to trial Jim Beam Apple in a Jim Beam Apple Splash, an ideal summer serve that is crisp and refreshing.

“Flavours remain an important segment of the category and we are proud to continue to support the launch of Jim Beam Apple and communicate a refreshing signature serve that is a new and exciting way to enjoy Jim Beam.”

The signature serve packaging for Jim Beam Apple has an RRP of £19.68 and is available in 100 stores across the UK.

Beam, Inc. was the first company to introduce flavoured whiskies in the UK, including Red Stag, Jim Beam Honey, Jim Beam Maple.

In June, Beam Suntory revealed further details of its new limited edition Scotch and Bourbon hybrid whisky blend, Jim Beam Kentucky Dram.