Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

9. Montilla

Montilla2014: 1.6m

2013: 1.6m

% change: +3%

Place last year: 9

Owned by French drinks group Pernod Ricard, Montilla saw its sales remain largely flat in 2014. Launched in 1957 and is named after the municipality Spanish Montilla, the rum is predominantly consumed in Brazil. Montilla is yet to repeat its pre-2012 volumes – a difficult task in light of its key market’s growing penchant for international whisky and vodka brands.

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