Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

10. Appleton Estate

Appleton-Estate2014: 1.2m

2013: 1.2m

% change: 0%

Place last year: 10

Remarkably, Gruppo Campari’s Appleton Estate Rum has reported perfectly uniform, unchanging stagnant sales for the past five years. Despite the fact that its US distribution rights were purchased by Italian drinks group in 2013, something which can often temporarily upset sales, Appleton Estate remained true to its consistent 1.2m case sales in 2014. However, a recent image makeover and new classification system might help sales creep up this year.

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