Top 10 best-selling rum brands

29th June, 2015 by Amy Hopkins

1. McDowell’s No.1 Celebration

McDowell's-No.-1-Celebration2014: 18.3m

2013: 19.0m

% change: -4%

Place last year: 2

Indian brand McDowell’s No.1 Celebration is the world’s new best-selling rum, but only 90,000 separate it from nearest rival Bacardi. With a volume dip of 4%, the brand managed to maintain a slower rate of decline, but was perhaps impacted by a move towards whisky in its domestic Indian market. It will be interesting to see if the brand manages to outperform Bacardi in 2015.

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