The world’s 10 best-selling rum brands

15th July, 2014 by Amy Hopkins

3. Captain Morgan


2013 case sales: 10.3m
2012 case sales: 10.0m
Growth in 2013: 3%

Jumping from fourth to third place on this year’s best-selling rum brands list is Diageo’s category colossus Captain Morgan, which experienced a 3% lift in case sales in 2013, from 10m to 10.3m. The brand has pushed ahead with its innovation strategy in recent months, challenging Bacardi’s dominance in the white rum market market with the release of Captain Morgan White Rum. It also enhanced its premium credentials with the launch of a limited edition Sherry Oak Finished Spiced Rum last year. However, the brand has experienced its fair share of set-backs in recent months. In March this year, Diageo launched legal action against Heaven Hill’s Admiral Nelson’s rum, alleging it uses “copycat” branding. Meanwhile, in February this year, Diageo was forced to pull an advertisement for Captain Morgan in the UK after the ASA ruled it linked alcohol and “aggressive behaviour”.

5 Responses to “The world’s 10 best-selling rum brands”

  1. onrip1 says:

    I think worlds best selling rum is OLD Monk Rum from India

  2. mena says:

    bacardi, best white rum ever,good for most cocktails and mix

  3. Lokin says:

    I think mc dowell rum
    Old monk

  4. Tomas says:

    Ron ABuelo from Panama best Rum, good q good p good taste

  5. Gayle paul says:

    What happened to tenns brand of rum

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