Club Soda’s No, Low and Mid-Strength Summit returns
The annual Club Soda No, Low and Mid-Strength Summit will return in October for a two-day London event.
On 6-7 October, the summit will feature expert-led talks, brand-growth workshops and discussions about the future of the no/low category, including mid-strength products.
More than 800 buyers are expected to attend, with opportunities to engage in one-to-one meetings with brands over the course of the event.
The two-day summit will be held at Coin Street Neighbourhood Centre in London’s Waterloo.
Laura Willoughby MBE, founder of Club Soda and chair of the Summit, said: “As we head into our third year, the timing couldn’t be more important. With the government signalling greater support for the no, low and mid-strength sector, collaboration has never mattered more.
“This conference brings the industry together to share ideas, tackle shared challenges, seize new opportunities, and shape what comes next.
“As the UK’s only conference dedicated entirely to the category, it’s shaped by the brands themselves, because the fastest way to grow this market is by working together.”
This year’s keynote speaker will be Bill Shufelt, co-founder and CEO of Athletic Brewing.
Other confirmed speakers include Claire Warner, founder of Good Measure Guild, Elizabeth Kelly, product development manager at Tesco, Ian Bray, former CEO of Fentimans, and Tina Warner, co-founder of Warner’s Gin.
This year’s event will introduce new topics, including how to adopt AI to grow your brand, how brands can crack the US, how to secure supermarket listings and retain them, and how to use new channels like TikTok Shop, to name just a few.
On the evening of the first day (6 October), there will be a traditional summit dinner, which will take place at Moi in Soho, London.
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