Scotch and Tequila industries to sign agreement

Scotch Whisky Association representatives are set to sign a cooperation agreement between the Scotch whisky and Tequila industries next month.

Scotch and Tequila industry representative are to sign a mutual cooperation agreement next month

On 4-7 June, senior representatives from the organisation will travel to Mexico to promote the Scotch whisky industry and sign a mutual agreement the regulatory body for Tequila, the Consejo Regulador del Tequila.

The agreement is said to both protect the industries, including their Geographical Indication statuses, and encourage greater cooperation in the areas of fair competition and the promotion of responsible drinking.

Mexico is one of the largest markets for Scotch whisky, consuming almost £110 million worth of the spirit in 2013, an increase of 20% compared to the previous year.

“The Cooperation Agreement with the Tequila Regulatory Council will help Scotch Whisky and Tequila work together to improve market access for both spirits and protect their reputation for quality,” said David Frost, SWA chief executive.

“It is good to share the success of the industry with a range of audiences in Mexico and discuss the importance of protecting Scotch whisky worldwide.”

Frost will deliver a presentation on Friday 6 June in Guadalajara, giving an overview of the SWA’s work to promote the Scotch whisky industry around the world and protect its GI status.

Duncan Taylor, Her Majesty’s ambassador to Mexico, said: “Mexico is the UK’s second largest trading partner in Latin America and is a key strategic market for the UK. “

“Scotch whisky is one of the UK’s fastest growing exports to Mexico, and I am delighted to see this cooperation between the Scotch whisky and tequila industries, which I am confident will lead to further growth in trade between our two countries”.